The channel went live with four shows and one of them was Zindagi Gulzar Hai. Based on prolific writer Umera Ahmad’s novel of the same name, the romantic drama focuses on women and shows how equality of girl child and the need for women to have a career are important in their society too.
Set in an urbane milieu, Zindagi Gulzar Hai, highlights that if women from well-off families have freedom to make choices, the middle-class is not being shackled by conservatism either.
In the show, female protagonist Kashaf Murtaza’s mother Rafia, played by Samina Peerzada, battles all odds to educate her three daughters after being abandoned by her husband for not giving him a son.
Unfortunately, the international media showcases a very tiny fraction of their society, but I am sure with these shows on will get to see what the majority of their society is actually like. The writer of Zindagi Gulzar Hai has woven cultural roots of rituals and family ties in the narrative, which has several strong female characters, without being regressive.
One can certainly expect something like this from director Sultana Siddiqui, president of Hum Network Limited. Very few know that she is said to be the first woman in South Asia to own a broadcast network.
The director-producer is not only credited with starting entertainment channels like Hum TV, but also for reviving drama on television and giving neck-to-neck competition to Indian shows. Her success story is a proof of women empowerment in the country.
The channel started with four shows, but the numbers will go up soon. I am confident that Zindagi will introduce a whole new talent pool in India, be it in terms of actors, writers, directors, singers, musicians and producers.
Here’s wishing everyone at Zindagi-Jodey Dilon Ko all the best.