Salman Khan has made a guest appearance in Ritesh Deshmukh’s latest release, Lai Bhaari and Sajid Nadiadwala has penned the story of the Marathi hit. Little did they know that the film will threaten to eat into the collections of their Eid bonanza, Kick.
Lai Bhaari is enjoying a good run in the single screens and looks like the film is here to stay and will not be pulled off the screens to make way for Kick.
On the other hand, Sajid Nadiadwala who makes his directorial debut with Kick, has panicked because a large part of Salman Khan’s fans come from single theaters.
The producers of Lai Bhaari are adamant that the film will continue to play on the screens where it is bringing in the money. Sajid did not imagine even in his wildest dream that he’d get such stiff competition from Lai Bhaari for Salman’s Eid release.
A group of exhibitors tried to play peacemaker between the two parties with no result. However the distributors of Kick are confident and state that they would divide and run.
Also one cannot forget that the multiplexes will give preference to Kick but Manoj Desai, owner of Gaiety, Galaxy and Maratha Mandir states that he is aware of the standoff but Lai Bhaari is giving him full houses and he plans to accommodate both films in his chain of theatres.
For Kick, audiences will have to brace themselves for a hike in the ticket fare. It is being said that the cost of tickets for the film will go up by fifteen to twenty percent.
In the past, films like Salman Khan’s Ek Tha Tiger, Shah Rukh Khan’s Jab Tak Hai Jaan and Chennai Express, Ajay Devgn’s Son Of Sardaar, and Aamir Khan’s Talaash and Dhoom 3 have seen higher ticket prices.
Salman Khan has made a guest appearance in Ritesh Deshmukh's latest release, Lai Bhaari and Sajid Nadiadwala has penned the story of the Marathi hit...2.0