Brand Satya Paul announced the end of its creative collaboration with young designer Masaba Gupta. Masaba Gupta, daughter of cricket Vivian Richards and Neena Gupta, was only twenty four when she took over the responsibility as fashion director at the brand.
Masaba Gupta had joined Brand Satya Paul in 2012 and was instrumental in adding a fresh twist to the brand’s collection. Her final collection for Satya Paul will come out in November 2014.
Satya Paul and its parent company, Genesis Colors, would like to thank Masaba for her extraordinary contributions and wish her the very best with her future endeavours, said their official statement.
Her distinctive approach to design and innovative spirit gave a newfound energy to Brand Satya Paul that the store plans to take forward.
“As two wonderful years of being Satya Paul’s fashion director come to an end, I am grateful to Sanjay Kapoor, Managing Director at Genesis Colors, for giving me the opportunity to become an integral part of the legendary label. It has been a great learning curve for me and I am thankful to my team without whom this career defining journey would not have been possible,” reciprocated Masaba in her statement.
Satya Paul, known for its ingenuity in design and a vivid colour palette, was established in the year 1985. As part of Genesis since 2001, the brand has footprints at over thirty locations in the country.
Masaba started her journey as a fashion designer at the age of nineteen and applied for Lakme Fashion Week with the support from Wendell Rodricks in the year 2009. She is know for her unconventional prints along with with feminine drapes and silhouettes. She prefers to use organic fabrics with classic weaves, patchwork and all in vibrant colours.
Here’s wishing Masaba Gupta all the best for her future and we do hope to see more of her drapes.
Brand Satya Paul announced the end of its creative collaboration with young designer Masaba Gupta. Masaba Gupta, daughter of cricket Vivian Richards a...2.0