ZEE Entertainment Announced The Launch Of Their Digital Platform ZEE5 ORIGINALS

ZEE Entertainment Announced The Launch Of Their Digital Platform ZEE5 ORIGINALS

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With 20 Originals by the end of April 2018, ZEE5 ORIGINALS, a holistic mix of web-series and short films, strives to create an immersive experience for audiences with its potent content offerings across 6 languages – Hindi, Marathi, Tamil, Telugu, Malayalam, and Bengali. The streaming of ZEE5 ORIGINALS instills ZEE5’s supremacy in creating a multilingual experience, with content across 7 genres – Thriller, Drama, Action, Comedy, Satire, Biopics and Reality.

Web-series like ‘Karenjit Kaur’ – The untold story of Sunny Leone, Badshah’s music show ‘Lockdown’, Luv Ranjan’s comic offering ‘Life Sahi Hai 2’, Karthik Subbaraj’s Tamil thriller ‘Kallachirippu’, Q’s crime-based thriller ‘Zero Kms’ and many more to raise the entertainment quotient.

Amit Goenka, CEO – ZEE International and Z5 Global stated:

“With the launch of ZEE5 ORIGINALS, we are set to take the reach of ZEE5 to the next level with an unparalleled depth of content offerings. Our aim, with ZEE5, is to present thought-provoking and relatable content which stirs emotions triggers conversations and leaves the viewers feeling entertained and refreshed. Using our expertise as a global content company, ZEE5 ORIGINALS will feature a library of exclusive content which is relatable, understated, bold, progressive and layered making for an immersive experience keeping our core target engaged and stimulating their entertainment appetite in a language of their choice. ZEE5’s technologically superior interface, be it Voice Search, Progressive Web App experience, Content Download options, Multi-CDN strategy for an optimized video viewing experience, and multi-platform support have set it apart in the industry, making way for a ‘glocal’ content consumption shift amongst consumers.”

Outlining the OTT platform’s long-term vision, Archana Anand, Digital Head, ZEE5 India said:

“The OTT audience in India prefers to consume on-the-go content which is also downloadable and accessible offline. Keeping this in mind, we have designed a robust content line-up, through ZEE5 ORIGINALS, across deeply invigorating genres which is introspective and creates a rich linguistic experience.”

This exciting content line-up will also feature some of the biggest and most entertaining faces from the world of Indian entertainment including Sunny Leone, Badshah, Sumeet Vyas, Swara Bhaskar, Shakti Kapoor, Swanand Kirkire, Mohan Kapoor, Bhau Kadam, Naga Babu, Raftaar, Naseeruddin Shah, Raima Sen, Aparshakti Khurana, Naveen Kasturia, Maanvi Gagroo, Kailash Kher, Shekhar Ravjiani, Sachin-Jigar, Jonita Gandhi, Shirley Setia, Darshan Raval, Neha Bhasin, Mallika Sherawat, Rupali Bhosle, Jisshu Sengupta, Saheb Bhattacharya, Ayesha Raza, Avneet Kaur, and celebrated filmmakers like Luv Ranjan and Ankur Garg, Q, and Tamil director Karthik Subbaraj amongst many more.

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