Zee Entertainment Enterprises Ltd., has made sure that &TV, gets it all right, be it’s strategy, content, distribution or marketing.
&TV would be well distributed on Hathway Cable (Channel No. 8), DEN Networks (Ch 101 in Mumbai, 103 in UP and 106 in other parts), Siti Cable (Ch No. 114), Incable (Ch No. 108), GTPL (Ch No. 6) and 7 Star (Ch No. 1), as well as on DTH players including Dish TV (EPG No. 107), Tata Sky (115), Videocon d2h (115) and Reliance Digital TV (215).
Promotions have been in full swing, both in print as well as the out door media.
Shah Rukh Khan, is anchoring the game show India Poochega – Sabse Shaana Kaun?, which is touted to be channel’s flagship show.
The programming of &TV, has a mix of an hystroical to a game show, from an issue based show to a light feel good comedy.
&TV has about twenty hours hours of original programming per week, with the line-up of shows like, Razia Sultan (07:30 pm), Bhagya Lakshmi (08:00 pm), Gangaa (08:30 pm), India Poochega – Sabse Shaana Kaun? (09:00 pm), Begusara (10:00 pm) and Bhabhiji Ghar Par Hai (10:30 pm). Two other shows, that are expected to replace India Poochega – Sabse Shaana Kaun? are yet to be finalised.
With the promos that we have seen so far, there is nothing wow about the shows and could have conveniently been put on Zee TV as well.
&TV has already locked in presenting sponsors for five of it’s shows. For pre selling, the focus has been on selling the shows. The advertising time is being sold to sponsors only for about eight weeks only and they same will be reviewed post the ratings show up.
For &TV, it’s going to be tough beating it’s own channel Zee TV, leave along Star Plus and Colors.
The countdown has began!!!
Just a day away from it's launch, &TV, is set to dish out a wide array of shows to woo audiences. Zee Entertainment Enterprises Ltd., has made ...2.0