Indian films are no where in the radar of the film market in China that is adding about ten to eleven movie halls every day to its twenty two thousand screens. Now if all goes according to plan then Bollywood would make it’s presence felt in China as the two nations are on the verge of signing up for a joint venture.
Our Prime Minister, Narendra Modi’s pitch for joint ventures between the leading Indian movie industry and its Chinese counterpart is significant as China allows only thirty four foreign movies annually to be screened in the country and it’s mostly Hollywood fare. Joint ventures aren’t considered foreign movies: making space for Bollywood.
Chinese President Xi Jinping, who is on a three-day visit to India, stated that Prime Minister Narendra Modi had told him during the BRICS Summit in Brazil that China and India are like two bodies with one spirit.
Buzz is that the pitch followed on a cue from Chinese Prime Minister Chinese President Xi Jinping’s wife Peng Liyuan. Narendra Modi told Chinese President Xi Jinping that Peng shared with him how much she liked watching Raj Kapoor’s classic Awaara and that the Bollywood following in China was growing. Of late 3 Idiots and Dhoom 3 have been rare Box Office successes in Chinese, but that’s about it.
Apart from the memorandum of understanding to facilitate joint movie production, a working group is on the cards for more cooperation in the sector. China will be guest country at the India International Film Festival 2014.
I&B Minister Prakash Javadekar and his counterpart Cai Fuchaowill meet on the fest’s sidelines in Goa in November to discuss co-production of films between Indian set-ups like NFDC, Films Division with China’s Films Groups.
Here’s hoping that the joint venture goes through and can then have our films premiere in China.
Indian films are no where in the radar of the film market in China that is adding about ten to eleven movie halls every day to its twenty two thousand...2.5