However, this year Sony Entertainment Television expects it’s combined revenue of three channels, Set Max, Sony Six and the newly launched channel Sony Kix, broadcasting the Indian Premier League Season 8, to go up by twenty percent as compared to last year’s revenue of Rs 950 crore.
While some of the advertisers are returning, for some it’s their first time. E-commerce firm Cardekho.com is foraying into sports advertising for the first time through it’s associate sponsorship deal with the Indian Premier League Season 8.
The web portals that are partnering the sports event are – Amazon, Paytm, Magicbricks, Cardekho and many more.
Advertising in the Indian Premier League is a brand building exercise for most of the brands, who are are expecting a big spurt in traffic. Also with their focus on mobile, they are also expecting a great deal of application downloads.
Sony Entertainment Television is also be setting up Indian Premier League fan parks in fifteen cities across the country, where giant screens shall be put up to provide stadium like experiences to cricket lovers free of cost.
Indian Premier League Season 8 will also be telecast in Telugu and Tamil apart from English, Hindi and Bengali.
Cricket attracts high-profile personalities from every sphere of life, from Bollywood celebrities to industrialists and from journalists to sports enthusiasts.
If all this was not enough, Rajiv Shukla returns as the chairman of the Indian Premier League governing council after nearly two years.
The opening ceremony will have stars like Hrithik Roshan, Anushka Sharma, Saif Ali Khan, Shahid Kapoor and Frahan Akhtar set the stage on fire. The tickets for the same, we are told have already been a sell out.
Well, Kolkatta’s Salt Lake Stadium is all set for some razzmatazz.
So what are we waiting for, let the excitement unfold and the game begin!!
The stage is set for the eighth edition of the sporting extravaganza, Indian Premier league, as it starts today, April 07, 2105 with a glittering open...2.0