Philippe Dauman feels that it’s a competitive business and one can win viewership only by providing great content on every platform.
“Channel 5 has made great progress over the last few years from what it was. It has a long way to go and we will climb up the ranks and I can understand how some people are afraid of competition and strong competition.” states Philippe Dauman.
Looking to Channel 5’s future Philippe Dauman stated that Viacom is not necessarily convinced that it must continue to air Big Brother, the broadcaster’s main ratings and revenue winner.
“Maybe we continue with Big Brother, maybe if for some reason that didn’t work out we have the ability to put out other great programming. You cannot go too far with one genre even when it’s successful. That is one thing we’ve learned. No show is hugely popular forever so you have to keep your fingers in different pots. Big Brother has been a big performer we will leave it to the programming team to see where we go.” states Philippe Dauman.
Channel 5’s programming budget of about £200 million a year will grow, with almost half to go on original commissions and they are also keen to mend their relations with Omnicom’s media buying arm, which has pulled it’s £30 million of annual television advertising spend from Channel 5.
Spike, one of Viacom’s major pay channels in the US, will be launched free to air in the UK on Freeview as the start of a global roll out of the brand. The male skewed channel will become home to a mix of fact based, reality and original programming including Bar Rescue and repeats of shows including Police Interceptors and Cowboy Builders.
To make room for Spike, Viacom intends to pull the Viva channel from Freeview, with content being transferred to Channel 5.
Channel 5 is one of the biggest users of Group M Entertainment, to provide funding for programmes in return for securing global rights.
Here’s wishing team Channel 5 all the best for their future.
Channel 5 took over Channel 4 in terms of ratings. Philippe Dauman, the Viacom Chief Executive, is sure that they will over take Channel 4 in terms of...1.5