Ministry Of Information And Broadcasting Tells BARC To Stop Releasing Data

barc-01The Broadcast Audience Research Council (BARC), is set to spread it’s wings and give TAM Media Research a run for their money.

However, the Ministry Of Information And Broadcasting (MIB) has asked BARC to first register the agency with the ministry and only then release data.

Now, this actually puts a huge question mark on BARC, as the stakeholders of the television broadcasting sector are getting used to the new television ratings system.

Most of the the stakeholders have already unsubscribed from the television audience measurement services of TAM Media Research.

According to the BARC officials, the letter that has been sent to them by MIB, is confusing because it was the MIB that encouraged the formation of the new ratings system.

Also BARC has already submitted the required documents and applications for the registration with the MIB way back in November 2014.

According to the officials at BARC, there needs to be a discussion on the matter since there is a significant investment of around Rs 280 crore, riding on the ratings system and such hurdles definitely slow things down.

Sources said the committee has referred the letter to the legal team and will take a call on whether to come out with ratings depending on what the legal team advises.

The agency brings out ratings every Wednesday and will include viewership data for the week ending the previous Friday.

With BARC, Star Plus is number one, followed by Colors, Life OK, Zee TV, Sab TV and Sony Entertainment Television at number six.

BARC has been promoted by three industry associations, Indian Society Of Advertisers, IBF and Advertising Agencies Association India, develop a reliable television audience measurement system for India.

Funded by the apex bodies representing the key stakeholders, it uses the latest technology in a transparent framework to give the Indian advertising and broadcast industry the ratings they so desperately need.

It is unclear whether BARC will go ahead with the ratings.

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Summary: The Ministry Of Information And Broadcasting (MIB) has asked BARC to first register the agency with the ministry and only then release data.
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Ministry Of Information And Broadcasting Tells BARC To Stop Releasing Data admin The Ministry Of Information And Broadcasting (MIB) has asked BARC to first register the agency with the ministry and only then release data.

The Broadcast Audience Research Council (BARC), is set to spread it's wings and give TAM Media Research a run for their money. However, the Ministr...

2.5

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