Hyundai’s Message On International Women’s Day Is Hard-Hitting

Hyundai’s Message On International Women’s Day Is Hard-Hitting

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Watch the film here: https://twitter.com/HyundaiIndia/status/1103517834431422464

Celebrating womanhood ahead of the International Women’s Day, Hyundai Motor India Ltd. the country’s second largest passenger car manufacturer and the number one exporter since inception, on Thursday has unveiled a soul-stirring video with a message that calls for a change in a most unique way. The 31-second film has been launched across social media platforms with an aim to create a more balanced world for women amidst the pre-existing patriarchal setup.

Riding on its exclusivity, the video is a thought-provoking narration and highlights the message – ‘Together, Let’s Say No To Gender Bias’. The movement is followed by a digitally driven campaign, #BalanceforBetter, now active across platforms, calling every person to join the long-due initiative.

In order to create buzz and visibility across verticals, the makers are also asking fans and followers to strike the #BalanceforBetter pose and be a part of the ongoing movement.

Watch the film here: https://twitter.com/HyundaiIndia/status/1103517834431422464

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