Yes, there has been some spurts of brilliance during 2014, but 2015 has been fairly high and dry.
In the year 2014, one had releases like Yaariyan (January), Queen (March), Ragini MMS 2 (March), 2 States (April), Ek Villain (June), Kick (July), Singham Returns (August), Happy New Year (October) and PK (December), which were runaway hits. The rest of them either were washouts or could barely manage to recover their production costs.
Coming to the year 2015, till date, this year has been even more disastrous. Barring Dum Laga Ke Haisha (February), most of the films have been wash outs and only a few have managed to recover their production costs.
There have been lots of independent film makers, who have tried their hand at making a product but then either the product has looked shabby or has been so bizarre and different that it has been outrightly rejected.
The audience has mature today. Irrespective of the stars, people simply don’t show up in numbers as expected in the cinemas. Most of the moviegoers make their choice once they see the trailer of the film, while others wait for the first weekend to then see the film.
Bollywood needs to wake up and sense the changing nature of the audience. It needs to concentrate on content and stop running behind stars as they are as good or as bad as the script.
Just to substantiate the about statement, lets take a look at some of our stars:
Kangana Ranaut: Queen was a huge hit, while Revolver Rani, that releases just a few month after Queen turned out to be a disaster
Dhanush: Raanjhanaa was a blockbuster, while Shamitabh got a thumps down from the audiences
Arjun Kapoor: 2 States rocked the Box Office,, while Tevar died a premature death
Aamir Khan: Talaash was a disaster, while what can we say about the success of PK
Well, the list and examples are endless. All we need to do it think about it.
All in all, it’s only Shah Rukh Khan, Salman Khan and Rohit Shetty that guarantee you a huge initial, the others heavily bank on the content, though they may never acknowledge the same.
Sad but true, as writers in Bollywood are never given the respect nor the money that they command.
Do let us know your views on this one.