Sony Pal, that kick started on September 01, 2014 has had a dismal first month in terms of ratings. The team at the channel are trying all that they can to garner as many eye balls and are set to launch a new show titled Yeh Dil Sun Raha Hai.
In order to expand its prime time, Sony Pal is set to launch Yeh Dil Sun Raha Hai from October 16, 2014 onwards at 07:00 pm.
Set in the city of Patna, Yeh Dil Sun Raha Hai is the journey of Poorvi (Aparna Dixit), the daughter of a senior government employee and Arjun (Navi Bhangu), the spoilt son of the local coal mafia. Initially, Poorvi and Arjun can’t see eye to eye, but steadily get drawn towards each other and eventually, go on to combat all odds and family antagonism for their love. Unfortunately, both are destined to be apart. It is thus the story of two star-crossed lovers, their journey of adoration and hatred.
Sony Pal targets women, mostly housewives with the tagline Yeh Pal Hamara Hai, claims to have content which empowers and that showcases positive aspects of modern India, while presenting the traditional aspect.
The channel currently has three hours of original content on-air which airs from Monday to Saturday between 07:30 pm to 10:30 pm and two hours of original content on Sunday evening.
For starters, Sony Pal is not doing too well and launching a show at 07:00 pm is a huge risk. However the team at Sony Pal is trying all that they can to promote this early prime band.
Going by the kind of response that the channel and generated and the ratings that it has clocked, the channel will take some time to win the hearts of the audiences and the key to it is content which as of now looks all over the place.
Here’s wishing the team at Sony Pal all the best and we do hope that they try and work on the content rather then pumping is monies on promotions.
Is Anooj Kapoor taking note of this!!
Sony Pal, that kick started on September 01, 2014 has had a dismal first month in terms of ratings. The team at the channel are trying all that they c...1.0