Sony Entertainment Television is set to roll the eighth season of Kaun Banega Crorepati. The show will see Amitabh Bachchan returning as the host of the show and promises to touch people’s hearts with the stories of community bonding.
The show, which emphasised on the common man theme last year, will revolve around the hopes of people with diverse regional, cultural and religious backgrounds.
Kaun Banega Crorepati over the years has established itself as an institution on television. The show and Mr. Bachchan ignite hope and positivity in the hearts of the nation.
“This year’s campaign further articulates the positioning, that Kaun Banega Crorepati is not only about winning money. This season, the show, with its unique ability to appeal to a wider and universal audience, will showcase social transformation, portraying stories of everyday heroes and community bonding,” Gaurav Seth, Senior Vice President And Marketing Head, Sony Entertainment Television, said in a statement.
The core message of this season’s campaign strengthens this proposition with the thought Yahan Sirf Paise Nahi, Dil Bhi Jeete Jate Hain (We don’t win money only, we win hearts too).
Kaun Banega Crorepati Season 8, a new lifeline will be introduced called the Community Helpline. Now we are not sure what this lifeline exactly entails, but we are on to finding it out soon.
In the meanwhile, we’ve also heard that the prize money will increase again this year, to make the show more interesting. According to a source, Amitabh Bachchan plans to do an extensive promotion for his show. He will be visiting four cities to promote Kaun Banega Crorepati Season 8.
Kaun Banega Crorepati 8 will be launched in the middle of August after Mr. Bachchan’s current runninmg show Yudh gets over.
Sony Entertainment Television is set to roll the eighth season of Kaun Banega Crorepati. The show will see Amitabh Bachchan returning as the host of...2.0