Doral officials are all set to host the 63rd Miss Universe Pageant on January 25, 2015 and are convinced that the pageant will pay major dividends for the city because of the worldwide media attention.
The 63rd Miss Universe Pageant is expected to watch on television by about six hundred million viewers.
Councilwoman Ana Maria Rodriguez predicts that Doral, South Florida and the rest of the state will see a cascading economic boom thanks to our vision in supporting this event which is considered to be a Super Bowl in the world of pageantry.
Experts, however, say there’s no guarantee that having the popular pageant here will turn Doral into a destination for global travelers.
Deborah Breiter, professor at the University of Central Florida’s Rosen College Of Hospitality Management, said the benefits to Doral may only be temporary.
Doral has committed $2.5 million in taxpayer dollars to pageant organizers. But city officials are confident that private dollars from corporate sponsorships will offset the public dollars.
So far, city officials and pageant organizers say more than $1million in sponsorships have been sold with more deals yet to be finalized.
If there’s a shortfall, the city will draw on its reserve fund to make up the difference.
The city is spending up to $25,000 on a Coral Gables based consulting firm to determine the pageant’s actual economic impact, with a final report due later in the year. Doral’s mayor wants the pageant to return in 2016.
Doral in return is expected to receive a lot of benifits in exchange for it’s $2.5 million spent.
Miss Universe will be marketed to take place in Doral-Miami, it will promote hotels, restaurants, nightclubs, retail stores, businesses and other amenities located within the city, at least three minutes of direct and indirect television air time will be used to promote Doral (now this does not include references to the Trump National Resort at Doral) and many more.
We do hope that things work out as planned for both Doral as well as the organisers of The Miss Universe Pagent.
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Doral officials are all set to host the 63rd Miss Universe Pageant on January 25, 2015 and are convinced that the pageant will pay major dividends for...3.0