BBC Three Now Moves Online

bbc three-01Plans to move BBC Three online in January 2016 have been provisionally approved by the BBC Trust.

The trust had set several conditions, including a commitment from BBC One and BBC Two to broadcast more BBC Three programmes.

The trust said it was clear the long term future of broadcasting is online and that younger viewers, who were already more likely to be watching television that way.

However it acknowledged that not all young people have access to good enough broadband connections to be able to watch entire programmes online.

It said the new look BBC Three would be more distinctive than the current broadcast channel, which has seen audiences drop.

BBC Three is currently watched by 11.2 million people every week and reaches twenty five percent of youngsters. However it is also currently the only BBC channel that has been watched by about ten lac people.

Don’t Tell The Bride, which aired on BBC Three has already been moved to BBC One, while the channel has lost its most popular programmes Family Guy and American Dad to ITV2.

The online petition, which was created over a year ago, argues that the channel doesn’t cater enough for younger viewers and could drive them away from BBC completely if BBC Three moves online. The Trust admits that there will be an impact on some of BBC Three‘s audience in the short term, but believes the broadcaster is seeking the best way to serve audiences in the future.

The Trust published its provisional conclusions after carrying out a Public Value Assessment and considering Ofcom’s Market Impact Assessment (MIA).

The trust has asked the BBC Executives to report back on their conditions by July 28, 2015, so that final decisions will be taken and published in the autumn.

Looks like this move is a gradual and well managed transition.

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