After about a decade of acting in films, Riteish Deshmukh turned to producing movies. His debut production, Balak Palak, a quirky take on sex education, earned critical acclaim while his second production, Yellow, received three National Awards at the 61st National Film Awards.
Riteish is now set to release his third Marathi film, Lai Bhaari as a producer which also marks his debut as an actor in Marathi films.
“Balak Palak and Yellow might have been critic-friendly subjects, but my next film, Lai Bhaari, might not be. It is an out-and-out mainstream commercial film, so it’s a big risk. You just have to believe in what you are doing. Lai Bhaari is an action film and it is a genre that I haven’t seen in Marathi films in the past ten years, at least.” informs Riteish.
Riteish feels that films with off beat subjects need to me made but then they need to have a special budget for its promotions as thats what makes people notice the product.
“In Marathi, you can make a film in Rs 4 crore, which works out with satellite rights among other things. I might make Yellow again in Rs 5 crore in Hindi, but for the movie to be noticed, I will need a special budget for publicity. I will be fighting for space with big producers who spend Rs 10 to Rs 15 crore, only on publicity. So what does a smaller-budget film do? However, times are changing. I hope it gives more courage to younger producers to make smaller films.” stated an upbeat Riteish, who is soon going to be a father.
Riteish is also looking forward to the release of his film Ek Villain that is carrying great pre-release reports and feels that time has come were makes need to look at content more that anything else.
“It’s not that I am ashamed of the films I have done. Right from Humshakals to Grand Masti to Housefull, I’m proud of all of them. Nothing is more important than content. Just having money is not enough. You need to have the attitude to understand the content and the kind of films you want to produce. Your sensibility will reflect in the result you get at the box office.” says Riteish.
Here’s wishing Riteish all the best for Lai Bhaari and we do hope that the film rocks at the Box Office.
After about a decade of acting in films, Riteish Deshmukh turned to producing movies. His debut production, Balak Palak, a quirky take on sex educat...3.0