Eros International and Colour Yellow’s Newton, which will be releasing on 22nd September, has generated a lot of attention with its trailer and a unique theme. Starring Rajkummar Rao, Newton is a story of an election officer committed to conducting a free and fair election in the heart of Chhattisgarh. ( an area is known for Naxal violence)
This black comedy is directed by Amit Masurkar and talks about how one individual can bring about change if he or she wishes to take the initiative.
In keeping with the theme of the film, the producers have released a series of digital videos celebrating the #NewtonsOfIndia.
The campaign is an attempt to find real life individuals who have contributed to social change; be it Shyam Saran Negi who hasn’t missed voting in a single election, Afroze Shah who has cleaned up Mumbai’s Versova beach, or Gangadhar Tilak Katnam who has on his own initiative filled up more than a 1000 potholes in Hyderabad.
#NewtonsOfIndia celebrates the power of the individual to make a change and seeks to find much more such individuals
Watch the campaign here: