The makers of October have set out to create a stir amongst the audience through their innovative and intriguing approach.
Right from the first look to announcing the release date of the film through a digital calendar to teasing fans with images and posters for days and then launching the trailer of the much-awaited film October starring Varun Dhawan and Banita Sandhu to the audience amidst much fanfare everything has been working in their favour.
Take a look at the calendar here:
— Varun DAN Dhawan (@Varun_dvn) January 23, 2018
The trailer launch was given an innovative twist when Varun Dhawan was seen on Twitter Periscope, the video of which was screened live at the venue building the anticipation for his fans. From fans to industry stalwarts, reactions have been pouring in from one and all praising Shoojit Sircar’s unconventional take on love and the cast.
Based on the relationship between Varun and Banita’s character, Dan and Shiuli, Shoojit Sircar’s unique story about love definitely tugs at your heartstrings and paramount proof of this is the numbers! The trailer has crossed a whopping 20 million views in 24 hours of its launch! Touted as the most liked and shared video, Dan and Shiuli’s imagery is even being transformed into mobile and desktop wallpapers!
The video starts with a beautiful montage of white flowers strewn on the grass followed by the adorable yet innocent Varun Dhawan as Dan inquiring about why Shiuli was asking for him. While Varun absolutely charms us with his childlike innocence, debutant Banita Sandhu as the docile Shiuli sure leaves an impression. It marvellously narrates the journey of Dan and Shiuli yet managing to intrigue and peak the audience’s curiosity further!
Watch The trailer here if you haven’t yet:
We can’t wait to experience October on the 13th of April, 2018!
Produced by Ronnie Lahiri and Sheel Kumar, October stars Varun Dhawan and Banita Sandhu. A Rising Sun Films Production, directed by Shoojit Sircar the film is set to release on 13th April 2018.