With a mission to provide the latest style options to consumers, e-commerce site Myntra.com has announced young designer Masaba Gupta as the creative director for their Indian apparel Brand Anouk.
Starting October 2014, Masaba will add her personal twist to Brand Anouk and develop signature designs in Indian wear that will be exclusively available on Myntra.com.
“I was absolutely thrilled and honoured when I was asked to creatively head Anouk for Myntra.com. Anouk personifies the young Indian woman who I like to speak to through my designs. She has a passion for life, flair for fashion and loves unique bold design concepts. I can’t wait to translate all these beautiful elements into my designs for Anouk and create a versatile style experience for Myntra’s consumers.” Masaba said in a statement.
Brand Anouk is the ethnic wear brand by Myntra.com which also diversifies into Anouk Core, Anouk Rustic and Anouk Mirage giving consumers a wide variety of designs to choose from.
“Masaba beautifully embodies values of individuality, confidence, urbanism and tradition, all of which represent the brand Anouk.” “We’re very proud to welcome Masaba to the Myntra.com family and look forward to a long and fabulous association,” states Mukesh Bansal, Chief Executive Officer, Myntra.com and head of fashion, Flipkart.com.
Masaba Gupta had joined Brand Satya Paul in 2012 and was instrumental in adding a fresh twist to the brand’s collection. Her final collection for Satya Paul will come out in November 2014.
She is know for her unconventional prints along with with feminine drapes and silhouettes. She prefers to use organic fabrics with classic weaves, patchwork and all in vibrant colours.
Here’s wishing this talented designer loads of success.
She is young, she is talented and she knows her job far too well; we are talking about the GenNext fashion designer Masaba Gupta, who has moved out of...2.5