At the just-concluded press conference at Taj LandsEnd, Bandra, the entire cast, and crew of Ittefaq were present. Producers: Shah Rukh Khan (Red Chillies Entertainment), Karan Johar (Dharma Productions) and Renu Chopra (B. R. Studios) were also there. The films lead cast Sidharth Malhotra, Sonakshi Sinha, and Akshaye Khanna also graced the stage with their presence. Director, Abhay Chopra and writer Shreyas Jain also spoke at the event.
The film which is following a No-Promotion strategy organized a press conference a few days prior to its release. Karan also said that he feels a thriller loses its essence because of songs, hence there aren’t many such thriller films in Bollywood.