Ahead of Valentine’s Day, the United Nations Environment Programme (UNEP) is launching a short, funny and thought-provoking promotional film, ‘The Break-up.’ The film asks everyone around the world to break-up with plastic usage.
‘The Break-up’ is part of the Clean Seas campaign to address the global challenge of plastic pollution, which is choking our oceans and marine life. The film takes a lighter look at the issue of marine litter and calls for viewers to make a pledge to reduce their plastic use at cleanseas.org.
Atul Bagai, Head, UN Environment Programme Country Office, India stated:
“UNEP in India is working closely with the Indian Government and there are recognition and commitment to addressing the damage plastic are having on the environment and health. Traditionally, India has never been dependent on plastic. We used to carry a jhola (cloth bag) to buy groceries, eat food on banana leaves and have tea in a chai kulhar. It’s time to go back to basics and revive our green parampara.”
UN Environment Goodwill ambassador Dia Mirza also stated:
“This Valentine’s Day, I urge you to give up the toxic relationship with plastics and find a new love this Valentine’s Day. We can all start by choosing a forever relationship with a real love for cloth shopping bags and metal or glass water bottles, reusable coffee mugs and saying no to straws. Breaking up with single-use plastic can really help save our oceans and beat pollution.”
So, this Valentine’s Day, let’s all break-up with single-use plastics and find a new love.