Shahid Kapoor had recently revealed the relationship between Alia and Sidharth Malhotra. Shahid and Alia are busy in the promotions of Shaandaar. And it was during one such media interaction that Shahid had spilled the beans about ‘Sid marketing’ in Alia Bhatt’s life. Shahid complained to the media that she was always busy on the phone with Sid Marketing.
So we wondered who exactly Sid marketing is. Alia said, “Shahid clearly said Sid marketing…Sid marketing is actually a person, his name is Siddharth Kadam and his name is saved as Sid marketing on my phone.”
So basically, Shahid was trying to create curiosity by bringing up the name Sid. Alia went on to explain, “No, Shahid was not creating any curiosity, he was actually saying it in a genuine way that I am constantly on phone with Sid marketing which is true because I am always interested in what is happening in marketing and because of that most dialled calls go to Sid marketing. But somehow people have to connect Sid marketing also to bechara Sid (Alia’s rumoured boyfriend Sidharth Malhotra).”
Alia further added with a mischievous grin, “And I won’t call Sid and irritate him during ‘Shaandaar’ promotions, I will speak to only Sid marketing.”