ZEE5, India’s largest and most comprehensive digital entertainment platform for language content, today released the award-winning film ‘Mehram’ on the platform. Starring revered actors including Farida Jalal, Sushma Seth and Rajit Kapoor in leading roles, the movie won rave reviews from critics across the world.
Written and directed by Zain Anwar, the short film delicately delves on the freedom of a woman to follow her dream independent of male support. The protagonist, Aamna (played by Farida Jalal) burns with the desire to perform the Hajj but is crippled by a Saudi Arabian law that forbids women to travel for the pilgrimage without a male blood relative. The movie revolves around the characters in her life and her lone struggle to achieve the seemingly unattainable.
Speaking about the release, Manish Aggarwal, Business Head – ZEE5 India said, “We are proud to bring a film like Mehram to the OTT audience, this Eid. Given the reach of the platform, we hope the film can go beyond the realm of entertainment to spark a thought and subsequent conversations among the viewers. Our legacy of the ZEE Group gives us the unique strength of having a strong pulse on viewer preferences. We are aware that India has an audience whose preferences are as diverse as their stories. And that insight has led us to bring movies from across genres to the platform. We believe our subscribers will appreciate the opportunity to see this much-acclaimed film, and we shall continue in our endeavor to bring more such content to the platform.”
ZEE5 has been at the forefront of bringing a range of unique content to viewers and the movie repertoire of the platform stands testimony to this. This boasts of popular films such as PadMan, Parmanu, and Veere Di Wedding as also critically-acclaimed ones such as Mehram now, and many more in the pipeline.
Since the launch in February, ZEE5 has been focused on bringing content across languages that are relatable, understated, bold, progressive, introspective, layered and open to interpretation. The platform has curated 10-20 minutes’ on-the-go and quick-natured content across genres such as Thriller, Drama, Action, Comedy, Satire, Biopics and Reality – in keeping with the preferences of the audience.