Ki and Ka actor Arjun Kapoor has been roped in to be a part of a campaign which will promote old films on a TV channel. Zee Classic will be introducing a campaign called Aaj Ka Classic which will dedicate a timeslot to each decade of Indian Bollywood cinema for 60s, 70s, 80s & 90s.
Talking about this campaign and his love for cinema, Arjun said, “I was intrigued and excited when Zee Classic approached me for their campaign. I think I am the perfect fit for it. I have grown up eating, breathing and living films. That’s from an emotional point of view. From a practical side, I felt that being a young actor I will be able to bridge the gap between our generation and the yesteryears of cinema. The audience of the ’50s and ’80s would relate to it but the current youth may not be as aware. I love to do anything with cinema per se and as the channel will show Hindi movies from all the eras, I am sure every generation will need a connect and I can be that connect. I will be sharing my views and creating a connect through social media too.”