Sui Dhaga- Made In India starring, Anushka Sharma and Varun Dhawan will be celebrating local artisanship and craftwork during the city tours of the movie.
Anushka & Varun are set to travel the length and breadth of the country during the promotions of Sui Dhaaga for which they have dedicated 40 days.
Producer Maneesh Sharma said:
“During the nationwide city visits, Anushka and Varun will promote the local craftsmanship of that particular city/state. They will be interacting with local artisans, visiting their workshops and offices and also try and pick up a skill or two from them! It is their effort to bring focus to the local industry that needs attention and preservation in this digital era. It is their effort to ensure that our history and traditions of craftsmanship are celebrated by the youth of the country who might not be aware of all the diverse cultures of craftsmanship!”
“Our mission with Sui Dhaaga is to tell the youth of the country that through self-reliance, they could make their dreams come true, realize their goals. Varun and Anushka would speak to them extensively during these city visits. From visiting colleges, to design schools, to schools that focus on incorporating a culture of skill amongst their students, Varun and Anushka will leave no stones unturned to take the message of the film to the future of the country.”
Anushka and Varun are set to travel to Ahmedabad, Delhi, Lucknow, Kolkata, Pune, Jaipur, Chandigarh, Indore among others and also show the film’s trailer and other content from the film in every city that they travel to.
Yash Raj Films’ entertainer Sui Dhaaga – Made in India is set to release on September 28 this year.